The big picture.

Dr., if your practice is solely dependent upon a single stream of income, have you already designed other components of practice that will bring additional revenues your way? Some key examples include nutrition, decompression, specialization in certain conditions, etc., etc.

And what about your referral systems? Are you dependent upon a single source of professional referrals? Do you have a fully functional professional contact system in place so that you cannot only target groups but the appropriate subgroups? When was the last time you contacted them with regard to all the new developments in your practice, breakthroughs in patient care, etc. When was last time you had lunch with some of these professionals?

And what about referring to their practice? Do make consistent and appropriate professional referrals? If not, it is difficult to expect the same in return.

Next, it has been said, many times that failure to plan is just like planning to fail. Have you posted an annual calendar? Noted all the services that you plan to implement as well as all your personal time off? Do not forget the daily activities, and marketing programs that you know you will need to be engaged in to truly prosper.

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2009 Superconference

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