The first most important Daily Office System is…

Answering telephones by script. It is simply a mechanism to ensure two things.

One is that patients are not turned off by what is said.

The other is to obtain valuable information in terms of what parts of your marketing campaign are working. You have to make sure that whoever is answering the phone is ascertaining exactly how these particular people are finding you.

The second daily marketing task is to make sure that your new and returning patients are now automatically enrolled in marketing sequences. These marketing sequences should include…

You certainly can enhance the effectiveness of autopilot marketing by making sure that you’re subdividing these patients, putting them into different groups and categories. This is now much easier with the release of our software.

Third, you need to make sure that your primary care docs and other professionals who share the care of your patients with you are being updated by you on a regular basis. It is important to have this on autopilot.

In our office when the doctor finalizes an examination report, the doctor or a staff person prints it.
The staff will make sure that I have indeed inked the professional copy.

If it’s a primary care doc who I haven’t handled before or haven’t had the opportunity to meet, I will put an introductory letter in there as well as a letter on treating neuropathy or spinal decompression.

This is just another good usage of the four-colored newsletter templates that we have designed for you.

The fourth task to continue to drive referrals to your practice is that you have to make sure you’re always keeping your word. If you told Mrs. Smith that on this particular visit she’s going to begin rehab or have an evaluation for carpal tunnel syndrome, you have to make sure this is indeed happening.

The fifth point is to make sure that you have surrounded yourself with a team of “can do” and not “I can’t.” The worst thing that can happen to you is to have your plan stymied by somebody who is continually coming to you with, “I can’t,” or “I didn’t get to it.”

In my practice, especially at this particular stage of my life as I’m running Perfect Practice as well, my tolerance for that is virtually nonexistent. Those of you who know me personally know that I mean exactly what I say. Thats why we’ll be teaching this extensive Staffing BootCamp on August 22nd

Now let’s talk about some of the other marketing tasks to make sure that your marketing campaigns are on autopilot…