There are 12 Secrets of Private Practice Mastery…

The First Secret of Private Practice Mastery…begin with the end in mind

There are 12 Secrets of Private Practice Mastery…

The First Secret of Private Practice Mastery…begin with the end in mind

SuperConference 2009 takes place in Plymouth Ma on Saturday August 22nd. Get your seat wile you still can!!!

Impeccable Systems help doctors create personal and financial freedom…Register now for August 22nd.

…is that the vast majority of people, including educated and otherwise sophisticated people, find the idea of change so threatening that they attempt to deny its existence. Even many people who understand intellectually that change is accelerating, have not internalized that knowledge, do not take this critical social fact into account in planning their own personal lives”

Alvin Toffler, in “Future Shock” 1970

Change. Even the word alone makes some, even doctors uncomfortable. Yet others embrace and enjoy the entire creative process needed to adapt to it.

As a consultant, I have observed numerous times over my career, right next to one another, practices, which are booming, and then at precisely the same time and local there are those doctors unhappy, stressed out, struggling to pay the bills. They suffer from future shock, an emotional and physical shutdown that occurs when confronted by cumulative or overwhelming change.

After careful analysis, time after time, those doctors and their team members who continue to prosper, even in today’s world, have learned and fully developed the skills necessary to deal with change, to be “Commanders of Change”™.

Changes now occur so rapidly, that even our students encounter a new world upon graduation. The sheer volume of practice information, clinical, procedural and social changes can be dizzying. And it gets more complicated and faster every day! In fact, more change now occurs in a single week, than many of us older than fifty used to encounter in an entire year.

It’s in processing, sorting, scanning and ultimately applying pertinent
information, not only in our personal but professional lives that is perhaps the biggest life challenge we face today.

In healthcare practices, the systems that we used to employ for this are no longer adequate. First of all, the volume of information is too much to be handled by antiquated systems. Secondly, sorting applicable ideas and data into readily usable bits (and now bytes) is critical in today’s world.

Despite this fact, much of practice growth, development and management information as well as their delivery systems remain unchanged. Traditional consulting programs are also extraordinarily time intensive, and expensive to acquire, both of which are now totally unnecessary.

The good news is, there are now specific tools and systems that makes implementing and adapting to change much easier, far less costly and much more time effective. And it’s upon this premise that a perfect, highly profitable practice can now be built, maintained and then expanded with far less cost and time investment than ever before.

Ultimately of course, it’s up to each of us to decide what’s best for us, and congruent with our major objectives. But more and more are taking a hard look at our way. Why?

I can tell you that just as Toffler noted almost 40 years ago, it’s my observation that those doctors who do the best in today’s world are “richer, better educated, and are more mobile”. Indeed they actually “live faster” than most of the population with regard to processing and then applying change to their personal and professional lives.

They are unfazed by the sheer volume of things that need to be done, and continually upgrade their systems for doing so. They rarely complain, and get an extraordinarily amount of things done. They run highly profitable practices save more money and have far more freedom. They practice on their own terms.

And they know this is precisely what we teach, with all the modern materials, tools, live teleconferencing and support and delivery systems that are unlike anything else out there. All at a fraction of what other consultants cost.

These doctors are indeed the Commanders of Change™ in their communities. The bottom line is these doctors know that these are learned skills. Systems that are teachable, procedures that are simple to use, powerfully effective, once you know how.

Failure to thrive is correctable, no matter where you practice, or how long you have been at it. Learning to make better choices and decisions goes a long way. Of course, some find it easier than others. But to really live the life you have imagined as a student and now a doctor, decide to finally acquire the information that can help you learn, prosper and grow.

And this is precisely why I am personally demonstrating this to doctors culminating 2008 at our August 22nd SuperConference 2009.

But don’t wait too long, as seats are already filling up. As Jim Rohn once said, “Discipline weighs ounces, regret weighs tons”.

It’s all up to you.

You can still find SuperConference Seats HERE

The better way for Doctors to run their practice and their lives.

For more info please visit www.PerfectPracticeWeb.com.

Jes is hearing this more and more from docs around the country, who is this guy on Nantucket, Marthas Vineyard, Washington one week, then tooling around on the Bimmer?

This guy is me, a 54 year old with a 12 year olds passion for motors and baseball.

I’m the guy who pioneered the no bull way to run private practices.

Look, here’s the real deal I have never shared publicly.

5 years ago, I became instantly disabled, had to close my second office I had recently opened.

For 9 months, every movement was constant pain. During this time, I showed up in the office as the coach, every day except for the hospital admission. Spent half the days or more, between MRIs, EPs, neurosurgical and neurology consults on my back, in my office. More on that another time.

My associate doc who I pulled from the second office worked with my coaching using my systems, seeing most patients.

My practice did not drop. Not a beat! In fact, my disability insurance company ultimately gave me a real hard time because my practice income stayed up!

Why you ask? Because the real power in practice, and yes indeed life, real freedom, is in the impeccable sytems.

Now, you too can learn all of this, practice it, end up free and financially independent like our successful member docs.

Or miserable and unfulfilled in one of the greatest healing arts. It pains greatly when docs call me with those stories.

If you are ready, the teacher has appeared.

Pick my brain or just introduce yourself on Special Call in Day (781-659-7989) this Wednesday 8/5 1-2 PM EST.

I’ll take my helmet off long enough to answer your questions, first come. 5 mins max.

~

Watch More from the seat of my R1150RS to learn about the NO BULL way to run your life and practice…

Then Go To

http://perfectpracticeweb.com/annual-superconference-and-live-events.html

Have a Great Day!

John

SuperConference 2009 takes place in Plymouth Ma on Saturday August 22nd. Get your seat wile you still can!!!

Impeccable Systems help doctors create personal and financial freedom…Register now for August 22nd.

As everybody before me tonight has discussed, the systems are what enables you to grow a practice. That’s what helps take you from one level to the next.

Marketing is the number-one activity you can engage in that will take it. Regardless of what your practice is or where it is now, there’s no higher leveraged activity that you can possibly engage in.

My most important message to you tonight is to remember a concept that might be novel to you. You’re not a chiropractor. You’re actually a marketer of chiropractic services. That’s a seminal point to make that everybody in business has to get their mind around.
Understand that your business really isn’t different from any other business in a lot of ways. As Billy pointed out, it’s a practice because you’re helping patients, but it’s still a business.

Some people get confused when it comes to the difference between marketing and sales. Both marketing and sales are vitally important, but there’s a distinctive difference between the two.

I think that doctors in particular struggle with this concept because they want to help people. Of course, you are helping people, but it’s also your livelihood. From that perspective, each client is also a sale, so to speak.

It doesn’t matter if you’re talking about chiropractic or any other type of small business. The concepts and goals are the same. If you’re having trouble making sales in terms of getting more patients or more of the type of patient you want, you need to see whether you have a sales problem or a marketing problem. Doing an analysis of that is pretty easy.

Which is more important, sales or marketing? That’s the $64,000 question. They both are important, but in my opinion, marketing is the more important of the two. If you have the right marketing, it will make the process of client attraction and retention infinitely easier.

If your marketing is doing the job correctly, it will deliver qualified prospects who are predisposed to doing business with you.
The next strategy to grow your practice is to define your market and your ideal customer. I’d like to go over some key points that should be part of anybody’s marketing plan. These are things you should be thinking about doing or incorporating into your business which will help you take it to the next level.

Defining your market and your ideal customer is a really important exercise to go through. If you ask most doctors who their market is, they’ll say it’s anyone who has a spine.

In any field, to have the most satisfying client or patient, you have to decide what single type of patient or market segment to go after.

Then go after it with full force.

Why not market to everybody? Just about anybody could benefit from chiropractic care, but if you go after the whole market, you will deplete your marketing resources. There is only so much time and money you can devote to marketing. If you pursue a lot of different areas, you’re not going to do more than a mediocre job of marketing to each market… ”

From Kim Canduccis’ recent interview with John

Get your SuperConference 2009 Seats while you Still Can

HERE

Posted in Marketing Tagged: chiropractic, chiropractic consultant, chiropractic practice building, Chiropractic practice management, chiropractor, Clinicians Corner, doctor, doctors, Dr. John Hayes, healthcare consultants, john p hayes jr, living and practicing by design, medical, medical practice building, medical practice management, medicine, perfect practice platform, perfect practice web, ppw, success ]]>